Activities

Köcher’s Training 15 in Thanh Hoa – Expanding sales capacity for the North Central market

After a successful training series in several northern provinces, Köcher Training 15 was officially held in Thanh Hoá – one of the dynamic markets where the demand for new home completion and kitchen equipment investment has surged in recent years.
The event marks the next step in enhancing the quality of the distribution system, supporting agents and retailers in the North Central region to operate more effectively during the peak year-end period.

ELEVATING PRODUCT KNOWLEDGE – EQUIPPING MODERN SALES MINDSET

Unlike previous training sessions, Köcher’s Training 15 in Thanh Hoá focused more on modern sales mindset, especially the changes in shopping behavior of young customers and young families in this area.

The training began with an analysis of kitchen equipment selection trends in Thanh Hoá, including the demand for: Durable scratch-resistant induction hobs, energy and water-saving dishwashers, and compact range hoods suitable for townhouses.

By understanding the specific needs of the locality, the team of agents can adjust their consulting approach to better meet the expectations of Thanh Hoá customers, who place great emphasis on durability – practicality – clear warranty policies.

PRACTICING SITUATIONAL HANDLING – SIMULATING REALISTIC SCENARIOS IN THANH HOÁ

One of the highlights of Köcher’s Training 15 is the practical “local case study” segment.
Sales teams are placed in situations they commonly encounter at the Thanh Hoá point of sale, such as:

– Customers comparing prices with imported brands
– Customers prioritizing durability due to the humid hot weather in Central Vietnam
– Customers looking for products suitable for large families
– Customers needing compact, easy-to-use dishwashers for the elderly

These simulation exercises not only help participants hone their communication skills but also create quick response reflexes – which are very important during peak seasons when customer volume increases significantly.

Skills in closing sales based on needs, techniques for introducing key features, and how to build value for products are conveyed through direct examples that can be easily applied in-store.

THANH HOÁ – A CROSSROAD BETWEEN GROWTH AND POTENTIAL

With its central location in the North Central region, Thanh Hoá boasts rapid urbanization, high demand for kitchen upgrades, and a significant increase in the number of apartment projects.
This creates an open market but also requires the sales team to have sufficient knowledge and skills to provide accurate advice for each segment.

Köcher’s Training 15 therefore focuses more on building a consulting mindset based on the customer journey, rather than just introducing products. This is an important factor that helps agents increase their competitive advantage in the region.

LAYING THE FOUNDATION FOR A BOOMING SALES SEASON AT YEAR-END

Köcher’s Training believes that a well-trained sales team is the key to achieving sustainable growth.


The Köcher’s Training 15 workshop in Thanh Hoá concluded on a positive note, with proactive exchanges and sharing from both sides.

KÖCHER – LEADING THE KITCHEN EQUIPMENT INDUSTRY

Köcher is proud to be the pioneer in Vietnam bringing German technology into induction cookers.

🌐 Website: kocher.vn

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