The history, vision, and mission of Köcher
Köcher’s journey is divided into 4 distinct development phases, from the first steps in 2014 to the current strategy of conquering the international market.
1. History of formation and development
1.1 Phase 1 (2014 – 2018): The beginning and the first successful steps
2014
Köcher’s journey officially began with the establishment of TEKO Vietnam Joint Stock Company, a significant milestone marking the birth of the Köcher brand in the market.
2016
Just two years into its solid formation, the brand produced its first induction cookers and excellently achieved the QUAT-EST 1 certification.
2016 – 2018
The increased prestige created a solid launchpad, and Köcher officially ventured into the larger market by collaborating with 3 leading technology groups in Germany, France, and Spain, including:
- E.G.O
- EuroKera
- Copreci
1.2 Phase 2 (2019 – 2022): Expanding and enhancing international cooperation
2019
Continuing the momentum of international cooperation, marking a deeper technological advancement as Köcher partnered to research and produce the Inverter induction cookers with two major groups, E.G.O & EUROKERA.
Alongside product breakthroughs, the brand also officially expanded its business scale by opening the Köcher Ho Chi Minh branch.
2020 – 2022
The brand quickly expanded its distribution system across 64 provinces (now 34 provinces) through major distributors. Notably, Köcher has established its position by:
- Officially collaborating with the Điện Máy Xanh supermarket system
- Becoming a supplier for high-end urban areas Vinhomes Ocean Park & Vinhomes Smart City.
Köcher collaborates and introduces products into the Điện Máy Xanh system
1.3. Phase 3 (2023 – 2024): Breakthrough and production autonomy
July 2023
Köcher was honored to attend the global event of EUROKERA in Thailand.
October 2023
Continuing to participate in the VIETNAM CONNECT event organized by SCHOTT CERAN.
2023
Not only stopping at international exchange activities, Köcher has realized its commitment to production autonomy by starting construction & operating the number 1 hood manufacturing plant.
2024
The solid foundation from the new factory has helped Köcher reap the rewards by researching and successfully launching the “national” hood product line TURBO X. To promote this advancement, Köcher has:
- Organized a nationwide event series named ONE CHANCE ONE FUTURE in Hai Phong City & Ho Chi Minh City.
- Participated in the International Exhibition VIETNAM EXPO HCMC 2024.
- Enhanced trade promotion with strategic partners from the USA – India – Sri Lanka.
The ONE CHANCE – ONE FUTURE SOUTH REGION event was a resounding success
Köcher participates in the international exhibition at VIETNAM EXPO HCMC 2024
1.4. Phase 4 (2025 – present): Leading and conquering the market
2025
The relentless efforts have been rewarded when Köcher officially achieved the “Market-leading product in Vietnam” certification exclusively for the TURBO X hood product line.
Certification awarded by the Gold Medal, part of the voting program
“Leading brand”
Following this resounding success, Köcher continues to invest in research & product development, launching upgraded versions of the new generation including:
- TURBO X IA
- TURBO X SMART 3
- TURBO X AUTO CLEAN
- TURBO X
In July 2025, at the manufacturing plant of EuroKera Group (France) located in Thailand, the high-end kitchen equipment brand Köcher officially signed a strategic cooperation agreement with EuroKera – the world’s leading group in the field of producing kitchen glass. According to the signed content, Köcher will exclusively apply the X-Nano scratch-resistant glass technology from France for induction cooker product lines in the Vietnamese market.
The tripartite cooperation agreement regarding the exclusive distribution of X-Nano glass induction cookers
2026
Köcher officially broke ground for its second kitchen equipment manufacturing plant in Phu Son Industrial Park with an area of 25,000 m², marking a development step in the investment strategy, aiming to meet international standards and expand into the global market.
Köcher officially broke ground for its second kitchen equipment manufacturing plant in Phu Son Industrial Park with an area of 25,000 m²
2. Vision, mission, and core values statement
2.1. Vision
With the vision of becoming the leading high-end kitchen equipment brand in Vietnam, combining modern domestic production capabilities with European technology and standards. Köcher aims to build a reputable, sustainable Vietnamese brand, competitive with international brands through superior quality, aesthetics, and experience products.
Köcher aims to become the leading high-end kitchen equipment brand in Vietnam
2.2. Mission
Köcher’s mission is to become a domestic manufacturer and importer of high-end kitchen equipment that meets European standards.
Köcher pioneers the application of smart design, optimizing functionality, while strategically collaborating with leading partners in Germany, France, and Spain to create sophisticated products that provide maximum comfort for users.
2.3. Core values
Köcher’s core values are expressed through the following 6 factors:
- Reputation: Accuracy in every commitment.
- Speed: Quick in every action.
- Action: Determined to create substantial results.
- Creativity: Constantly innovating to bring unique solutions.
- Effectiveness: Optimizing every process.
- Learning: Continuously improving to enhance people, technology, and organization.
3. Köcher’s products and solutions
Owning a modern factory system covering 28,000 m² in Phu Tho and Hanoi along with over 46,000 hours of research, Köcher provides high-end kitchen equipment solutions that flexibly and effectively meet all market needs.
Köcher’s product ecosystem focuses intensively on smart kitchens, including: induction cookers, kitchen hoods, dishwashers, ovens, microwaves, specialized preservation equipment…. With the philosophy of “Design for functionality”, Köcher’s solutions not only have minimalist aesthetics but also optimize space, ensuring safety and convenience.
Groundbreaking ceremony for the factory in Phu Tho
Köcher affirms its reputation as a supplier of equipment for major projects such as Vinhomes Ocean Park and Vinhomes Smart City. Strategic collaboration with leading technology groups such as EuroKera (France), E.G.O, and Schott Ceran (Germany) ensures that the equipment always achieves superior thermal efficiency and international durability standards.
Thanks to exclusive advantages such as X-Nano scratch-resistant glass that is 10 times more durable, 100% copper induction coils, and a user-friendly Vietnamese interface, Köcher has created a distinct difference, earning the trust of over 100,000 customers nationwide.
Looking back at the journey of over a decade, from the first bricks to the leading market position, Köcher has strongly affirmed its status as a Vietnamese brand of international stature. This proud series of milestones not only demonstrates the spirit of relentless innovation but also serves as a solid launchpad for Köcher to continue breaking through, expanding the global trade map, and creating exceptional values for the modern kitchen!
