Last week, the kitchen appliance company Köcher successfully organized the 16th KÖCHER’S TRAINING in Hai Phong. The event continues to be an important step in the journey of accompanying and enhancing the capabilities of the strategic partner system, including electronics supermarkets, agents, and distributors in the northern region.
Not just a training session, this is an opportunity for Köcher to connect more closely with the market, listen to actual needs, and share solutions that are suitable for the specific consumer behavior of the region.
IN-DEPTH PRODUCT KNOWLEDGE AND PRACTICAL SALES STRATEGY
At the workshop, the partner team was comprehensively updated on Köcher’s key product lines, including the scratch-resistant X-Nano induction cookers, Series X dishwashers, and Turbo X range hoods. This knowledge helps reinforce the confidence of the sales team at the point of sale, while also opening up new approaches in the process of consulting with customers.
In addition to the product updates, the training content also delved into in-depth sales strategies, including how to grasp the actual needs of customers at each stage, appropriate approaches at electronics supermarkets and agents, as well as how to handle common situations during the consulting process. All were presented in a minimalist, straightforward manner that can be immediately applied to real work.
HAI PHONG – AN IMPORTANT DESTINATION IN THE JOURNEY OF ACCOMPANYING PARTNERS
The choice of Hai Phong as a stop in this year’s Köcher’s Training Series holds special significance. This is one of the areas with strong growth in kitchen appliance consumption, characterized by specific customer behavior and high competition at the point of sale.
Through the workshop, Köcher aims to provide the team in Hai Phong with a solid knowledge base and practical skills, thereby enhancing consulting effectiveness and optimizing sales during the peak year-end period.
The lively exchange atmosphere, the spirit of learning, and the proactivity from the partners made the training session more complete and valuable. This is also a clear testament to Köcher’s long-term commitment to the distribution system nationwide.
COMMITMENT TO ACCOMPANY AND DEVELOP WITH THE SYSTEM
Köcher’s Training 15 in Hai Phong not only focused on sharing knowledge but also affirmed Köcher’s overarching goal: to build a strong, professional sales system that is always ready to adapt to market changes.
Köcher is proud to be a pioneer in Vietnam bringing German technology into induction cookers. Köcher will continue to expand the training program to many other provinces in the near future, providing new, practical content that is more suitable for each regional characteristic.
Köcher sincerely thanks the participation of partners in this workshop. Your companionship and trust are the foundation for Köcher to continue developing and enhancing the customer experience in Vietnam.
KÖCHER – LEADING THE KITCHEN EQUIPMENT INDUSTRY
🌐 Website: kocher.vn
