VTV.vn – On December 4th, at the Sheraton Hai Phong hotel, the “One Chance, One Future” event of the Köcher kitchen appliance brand took place.
The event not only marked an important milestone in the company’s development journey but also signified a transformation in the Vietnamese kitchen appliance industry.
In the luxurious space of the Sheraton hotel, with the participation of over 500 partners, loyal customers, and industry experts, Kocher announced its development strategy for 2025. This orientation sets the vision to make Kocher the leading manufacturer of kitchen hoods in Vietnam, with the business philosophy “Vietnamese mastering technology – Vietnamese products reaching global standards.”
“We are not only aiming to produce products that meet international standards but also focusing on understanding and meeting the specific needs of Vietnamese consumers,” said Mr. Phùng Mạnh Cường, General Director of Kocher, during the opening speech.
The highlight of the event was the launch of a new generation of kitchen hoods, specifically researched and developed for Vietnamese kitchens. This product stands out with advanced hood technology, quiet operation, and an intelligent air filtration system. The design of the product has been optimized to suit the cooking characteristics of Vietnamese families, which often involve high-temperature stir-frying and rich spices.
Another important piece of information announced at the event was the project for Kocher’s first kitchen hood manufacturing plant in Vietnam. This is seen as a breakthrough in the company’s strategy for production autonomy. The factory is equipped with modern technology, meeting strict standards for environmental protection and product quality.
“Building the factory not only helps us better control product quality but also demonstrates the capability of Vietnamese enterprises in producing internationally standard products,” emphasized a representative from Kocher.
During the product demonstration, experts conducted practical tests, showcasing the superior performance of Kocher kitchen hoods in handling smoke and odors from typical Vietnamese dishes such as braised fish and salty fried meat.
Ms. Thu Hà, a customer from Hanoi, shared: “I am truly impressed with the odor removal capability of the product. More importantly, I feel proud knowing that this is a product researched and produced by Vietnamese people.”
One of the most impressive successes of the event was that over 3,850 new kitchen hoods were pre-ordered immediately after the launch. This is a clear testament to the strong trust and support from customers and partners.
The “One Chance, One Future” event not only marks a new step for Kocher but also demonstrates the development potential of the Vietnamese kitchen appliance industry. Köcher is proud to be a pioneer in Vietnam bringing German technology into induction cookers. With a clear strategy and quality products, Kocher is gradually affirming its position in enhancing the value of life for Vietnamese consumers.
