Vnexpress.net – The company sets a vision to make Köcher a leading manufacturer of kitchen hoods, with the philosophy “Vietnamese mastering technology – Vietnamese products reaching the world”.
The “One Chance, One Future” event of the Kocher kitchen appliance brand took place on December 4th at the Sheraton Hai Phong hotel, with the participation of over 500 delegates including partners, customers, and industry experts.
Here, the company announced its development strategy until 2025, aiming to make Kocher a leading manufacturer of kitchen hoods with the business philosophy “Vietnamese mastering technology – Vietnamese products reaching the world”.
“We are not only aiming to produce products that meet international standards but also focusing on understanding and meeting the specific needs of Vietnamese consumers,” said Mr. Phùng Mạnh Cường, General Director of the Kocher brand, during the opening speech.
The highlight of the event was the launch of a new generation of kitchen hoods, specifically researched and developed for Vietnamese kitchen spaces. This product stands out with modern hood technology, quiet operation, and an intelligent air filtration system. The product design is optimized to suit the cooking characteristics of Vietnamese families, which often involve high-temperature stir-frying and rich spices.
During the product demonstration, experts conducted practical tests, showcasing the superior performance of Kocher kitchen hoods in handling smoke and odors from typical Vietnamese dishes such as braised fish and salty fried meat.
Another important piece of information announced was the project for Kocher’s first kitchen hood manufacturing plant in Vietnam. This is seen as a breakthrough in the company’s strategy for production autonomy. The factory is equipped with modern technology, meeting strict environmental and product quality standards.
“Building the factory not only helps us better control product quality but also demonstrates the capability of Vietnamese enterprises in producing internationally standard products,” a company representative stated.
Closing the event was the kick-off ceremony themed “Joining hands to open the future”. All delegates present placed their hands on a giant LED screen, activating a light effect symbolizing the bright development path ahead.
The “One Chance, One Future” event not only marks a new milestone for Kocher but also demonstrates the development potential of the Vietnamese kitchen appliance industry. Köcher is proud to be a pioneer in Vietnam bringing German technology into induction cookers. With a new strategy and quality products, the brand is gradually making progress in its future development.
