On December 19, 2025, many important events marking the historical significance of the country took place: the groundbreaking of key infrastructure projects, large-scale urban projects, and strong transformations for the future of Vietnam.
In this flow, Köcher kitchen appliance company and Vũ Sơn Kitchen Supermarket System officially carried out the comprehensive strategic cooperation signing ceremony, opening a development journey for the Vietnamese kitchen industry in the direction of systematic – sustainable – consumer-centered.
This is not just a cooperation agreement between two businesses, but a convergence of long-term vision, shared values, and responsibility to the market.
KÖCHER’S VISION: GLOBAL COOPERATION – DEVELOPMENT SUITABLE FOR VIETNAMESE PEOPLE
With the pioneering spirit leading the kitchen appliance industry in Vietnam, Köcher has identified the brand development path that cannot be separated from the strategic cooperation with leading technology groups.
Over the years, Köcher has continuously expanded and elevated cooperation with reputable partners such as:
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E.G.O (Germany) – The world’s leading group in components and induction cooking technology
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EuroKera (France) – Manufacturer of high-quality glass for major global kitchen appliance brands
- Schott Ceran (Germany) – The leading manufacturer of induction cooktop glass in Germany
These cooperative relationships help Köcher access core technology, technical standards, and advanced manufacturing thinking, thereby developing product lines suitable for the usage habits, living spaces, and practical needs of Vietnamese people.
However, Köcher understands that:
Good technology only truly realizes its value when delivered to consumers through a capable and responsible distribution system.
That is why Köcher continues to expand its domestic cooperation strategy – and Vũ Sơn Kitchen is a strategic choice.
VŨ SƠN KITCHEN SUPERMARKET SYSTEM – A SOLID POSITIONING OF A TOP KITCHEN SUPERMARKET SYSTEM
In the Vietnamese kitchen appliance market, Vũ Sơn Kitchen Supermarket System is known as one of the few retail chains that has built a large scale, wide coverage, and enduring reputation for over 20 years.
With over 40 sales points nationwide, Vũ Sơn Kitchen is not just a place to display products, but also a system:
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Deeply understanding consumer needs in each region
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Having a well-trained consulting and technical team
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Building trust through quality service and long-term after-sales support
In a highly competitive market context, where many retail models chase low prices and short-term profits, Vũ Sơn Kitchen remains steadfast in its orientation of selecting partners, prioritizing quality and sustainability. This business philosophy has helped Vũ Sơn Kitchen maintain its position and develop steadily over the years.
WHY DID KÖCHER CHOOSE TO COOPERATE WITH VŨ SƠN KITCHEN?
Köcher’s decision to cooperate is not based solely on scale, but on similar development thinking.
Köcher chose Vũ Sơn Kitchen because:
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Strong distribution system, nationwide coverage
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Deep market experience, understanding consumer behavior
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Serious professional mindset, not compromising reputation for short-term profits
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Willing to invest in people, training, and standardizing sales points
For Köcher, strategic cooperation is not just signing on paper, but a long-term companionship to elevate market standards.
WHY DID VŨ SƠN KITCHEN CHOOSE KÖCHER AS A STRATEGIC PARTNER?
Conversely, Vũ Sơn Kitchen also has very strict criteria when selecting strategic partners.
Köcher meets all those criteria thanks to:
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Products developed on the foundation of European technology
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Transparent supply chain, clear legal framework
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Long-term investment thinking for the brand and distribution system
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Commitment to accompany sales points with specific actions, not just policies
Especially, Köcher does not see agents as a “sales channel,” but as development partners, sharing responsibility with end consumers.
OVERALL VISION AFTER ESTABLISHING STRATEGIC COOPERATION
After the signing ceremony, Köcher and Vũ Sơn Kitchen agreed to implement comprehensive cooperation, including:
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Developing product display and experience systems
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Standardizing the consulting – sales – after-sales process
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Accompanying training for sales personnel
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Enhancing the experience of purchasing high-end kitchen appliances
The common goal of both parties is not only to increase sales, but to:
Contribute to building a transparent, professional, and more sustainable Vietnamese kitchen appliance market.
WHAT DO CONSUMERS GAIN FROM THIS COOPERATION?
The strategic cooperation between Köcher and Vũ Sơn Kitchen brings clear, direct benefits to consumers:
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Access to genuine products, European-standard technology
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Receive advice that meets needs and provides the right solutions
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Enjoy systematic, transparent after-sales service
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Experience professional shopping at reputable sales points
More importantly, consumers benefit from a seriously built cooperation ecosystem, not from short-term commitments.
TRAINING – OPENING MINDSET TO BUILD ATTRACTIVE SALES POINTS
Not stopping at the signing ceremony, the cooperation ceremony between Köcher and Vũ Sơn Kitchen also has a distinctive highlight.
During the event, the personnel team of the system and the owners of Vũ Sơn Kitchen sales points participated in a specialized training program on Trade Marketing, directly led by experts with many years of experience in the industry.
The training content focuses on:
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Modern sales mindset
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How to build value at the sales point
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Enhancing customer experience
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Developing a sustainable career in the kitchen industry
This clearly demonstrates Köcher’s commitment to partners: Cooperation is not just to sell products, but to elevate the people in the profession.
COOPERATION IS NOT THE DESTINATION – BUT THE STARTING POINT
The signing ceremony on December 19, 2025, is not an endpoint, but a starting step for a long-term cooperation journey between Köcher and Vũ Sơn Kitchen Supermarket System.
In the coming time, Köcher will continue to:
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Expand strategic cooperation with reputable partners both domestically and internationally
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Invest in products, people, and systems
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Steadfastly pursue the path of sustainable development
This cooperation is a clear testament to a consistent direction: Building a decent brand – deep cooperation – developing alongside the Vietnamese market.
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